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From 2013 to 2015, the share of 55- to 64-year olds has doubled from 6% to 12%.According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app.In fact, a January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online.If you continue to have doubts, consider that there are now over 1,500 dating apps or websites looking to draw single men and women to their product, and to match them with one another.
Apps in this second camp automatically populate users’ profiles.
The second largest competitor is e Harmony, with just under 12%.
Users might not realize that Match Group actually comprises 45 brands, including big names such as Match.com, Ok Cupid, and Tinder, and it IPOed in 2015.
Some might even say that they “work to provide a stream of warm bodies as fast as possible.” Each app has its own competitive advantage or spin on the dating game: With its monthly subscription fee, attracts people willing to put their money where their mouth is.
On the opposite end of the “casual to serious” dating spectrum, Tinder pairs potential hookups based on a mere glance and swipe of a photograph, is easy to use, and is user-friendly, generating 1.2 billion profile views and 15 million matches a day.