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“We also saw that these sites -despite having a huge amount of traffic- worked in a very old fashioned way, with static ads, very little transparency and no analytics services. Fast forward to today and the 50-person company has become the fourth biggest ad network in the world, according to W3Techs.What’s even more interesting is that this growth has been achieved with no outside investment and with most of the tech behind the company being developed by a single engineer, Benjamin himself.Investor interest in the company has increased over the past few years, but Exo Click’s stance hasn’t changed and they don’t plan on taking money from VCs or big investment firms.The fact that many VCs have ethic policies that force them to stay away from the porn industry might also be a factor.Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study: 15.TF-IDF: A fancy way of saying: “How often does a certain word appear in a document? The more often that word appears on a page, the more likely it is that the page is about that word. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor. Keyword in Subdomain: Moz’s expert panel agrees that a keyword appearing in the subdomain can boost rankings. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.
Indeed, one recent ranking factors industry study found that content length correlated with SERP position. Table of Contents: Using a linked table of contents can help Google better understand your page’s content. Keyword Density: Although not as important as it once was, Google may use it to determine the topic of a webpage. That way, they can measure how quickly a page actually loads to users. Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel. Entity Match: Does a page’s content match the “entity” that a user is searching for? But having a keyword in your domain still acts as a relevancy signal. Keyword As First Word in Domain: A domain that starts with their target keyword has an edge over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end of their domain). Domain registration length: A Google patent states: “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Keyword Appears in Top Level Domain: This doesn’t give the boost that it used to.Quietly but steadily, Exo Click has become the biggest adtech startup in Spain.The Barcelona-based company, founded by Benjamin Fonzé in 2006 and now run with his brother Adrien, had revenues of €84 million in 2014 ( 30% year-on-year) and continues to dominate in an area where giants like Facebook or Google can’t compete.While the vast majority of Exo Click’s employees work in sales, the company has slightly changed its focus in recent times to take commercial advantage of the ad technology they have developed internally. Based in Dublin and founded by Benjamin, EXADS was launched a year ago with the main objective of becoming a Saa S force in the adtech space.“The idea is that in the short term we can offer the technology we’ve developed to third parties”, the company says.What they didn’t expect back then was that the porn industry would become its main client in such a short period of time.“Porn studios and video sites couldn’t work with Google and other ad networks because of ethics”, he says. Exo Click expects to reach €100 million in sales in 2015 and the majority will come from porn and adult sites.but it can limit the site’s ability to rank globally. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal. Title Tag Starts with Keyword: According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal.However, your description tag can impact click-through-rate, which is a key ranking factor. Keyword Appears in H1 Tag: H1 tags are a “second title tag”.